Radisson Hotel Group has expanded its partnership with PPHE Hotel Group to develop a global portfolio of Art’otels.
PPHE has a strategic partnership in place with Radisson Hotel Group, allowing its Art’otel and Park Plaza properties to be marketed through Radisson and to participate in the group’s Radisson Rewards loyalty programme.
The upper upscale lifestyle Art’otel brand currently has existing hotels in Amsterdam, Berlin, Budapest and Cologne.
There are several scheduled to open in the coming years, including the Art’otel London Battersea Power Station this year and the £300 million Art’otel London Hoxton in 2024. Additional openings are planned for Zagreb, Pula and Rome in 2022 and 2023.
The group describes the hotels as “inspired by a signature artist, forming a cultural, gastronomic and social hub in the most creative areas of the most interesting cities”.
The extended partnership will also see the growth of Radisson Hotel Group’s portfolio of brands across Europe, including the signing of the first Radisson Collection hotel on the Adriatic Coast.
Grand Hotel Brioni Pula, A Radisson Collection Hotel opens this week for the summer season, following a £30 million repositioning program of the Hotel Brioni.
Federico J. Gonzalez, CEO of Radisson Hotel Group, commented:
“We are thrilled to expand our relationship with PPHE and further support the growth and evolution of art’otel internationally. Art blends culture with lifestyle and this bold brand will provide unique opportunities to our guests and owners in this growing upper upscale segment.
“We are equally excited to grow the Radisson Hotel Group brands across Europe with our trusted partner with the launch of the first Radisson Collection in Croatia of the renowned Hotel Brioni.”, says Federico J. González, CEO of Radisson Hotel Group.
Boris Ivesha, president and CEO of PPHE Hotel Group, added:
“Today marks the next chapter in the success of our company with our lifestyle art’otel brand complementing Radisson Hotel Group’s portfolio of brands and joint growth ambitions. We envision growing art’otel in key gateway cities and also growing our hospitality real estate portfolio by leveraging Radisson Hotel Group’s family of brands.”