Small Business Marketing

How This Los Angeles Hotel is Helping Artists

Written by pgex7

I loved an article I read recently about how a Los Angeles Hotel is using its public areas to showcase female artists.

The Hotel Figueroa chooses one female artist a year to profile their art throughout their main floor hallways and even their signature suite.

I have mentioned a similar idea to this previously in many of my 12-Month Marketing Plans.

If you’re an artist, approach a local hotel or other type of business like a restaurant or office building, with this same idea. It is a win-win for them because they get free art to decorate their walls, plus it shows a measure of corporate good will as they are supporting a local business, and it provides for an excellent publicity opportunity for them as well.

©2022 Gail Oliver. All rights reserved.

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